Articles
Brown, Stephen. Rev. of Harry Potter and the Sorcerer's Stone : Harry Potter and the Chamber of Secrets : Harry Potter and the Prisoner of Azkaban : Harry Potter and the Goblet of Fire, By J. K. Rowling. Journal of Marketing 66.1 (Jan., 2002): 126-130. Web. http://www.jstor.org/stable/3203374 (accessed April 23, 2012).
Galligan, Anne. "Pottermania: The Marketing behind the Magic." Signs of Life in the USA: Readings on Popular Culture for Writers. Ed. Sonia Maasik and Jack Solomon. New York: Bedford/St. Martin's, 2009. 129-138. Print.
Gwilym, Stephen, Dominic P. J. Howard, Nev Davies, Keith Willett. "Harry Potter Casts A Spell On Accident Prone Children." BMJ: British Medical Journal 331.7531 (Dec., 2005): 1505-1506. Web. http://www.jstor.org/stable/25455743 (accessed April 23, 2012).
Lyman, Rick. "Movie Marketing Wizardry, 'Lord of the Rings' Trilogy Taps the Internet to Build Excitement." New York Times 11 January 2001. Web. www.nytimes.com/2001/01/11/movies/movie-marketing-wizardry-lord-rings-trilogy-taps-internet-build-excitement.html?pagewanted=al&src=pm (accessed April 29, 2012).
Prince, Stephen. Rev. of The Frodo Franchise: "The Lord of the Rings" and Modern Hollywood, By Kristin Thompson. Film Quarterly 62.2 (2008): 81-82. Web. http://www.jstor.org/stable/10.1525/fq.2008.62.2.81 (accessed April 23, 2012).
Galligan, Anne. "Pottermania: The Marketing behind the Magic." Signs of Life in the USA: Readings on Popular Culture for Writers. Ed. Sonia Maasik and Jack Solomon. New York: Bedford/St. Martin's, 2009. 129-138. Print.
Gwilym, Stephen, Dominic P. J. Howard, Nev Davies, Keith Willett. "Harry Potter Casts A Spell On Accident Prone Children." BMJ: British Medical Journal 331.7531 (Dec., 2005): 1505-1506. Web. http://www.jstor.org/stable/25455743 (accessed April 23, 2012).
Lyman, Rick. "Movie Marketing Wizardry, 'Lord of the Rings' Trilogy Taps the Internet to Build Excitement." New York Times 11 January 2001. Web. www.nytimes.com/2001/01/11/movies/movie-marketing-wizardry-lord-rings-trilogy-taps-internet-build-excitement.html?pagewanted=al&src=pm (accessed April 29, 2012).
Prince, Stephen. Rev. of The Frodo Franchise: "The Lord of the Rings" and Modern Hollywood, By Kristin Thompson. Film Quarterly 62.2 (2008): 81-82. Web. http://www.jstor.org/stable/10.1525/fq.2008.62.2.81 (accessed April 23, 2012).
Movies
Harry Potter and the Sorcerer's Stone. Dir. Chris Columbus. Warner Bros. Pictures, 2001. DVD.
Harry Potter and the Chamber of Secrets. Dir. Chris Columbus. Warner Bros. Pictures, 2002. DVD.
Harry Potter and the Prisoner of Azkaban. Dir. Alfonso Cuaron. Warner Bros. Pictures, 2004. DVD.
Harry Potter and the Goblet of Fire. Dir. Mike Newell. Warner Bros. Pictures, 2005. DVD.
Harry Potter and the Order of the Phoenix. Dir. David Yates. Warner Bros. Pictures, 2007. DVD.
Harry Potter and the Half-Blood Prince. Dir. David Yates. Warner Bros. Pictures, 2009. DVD.
Harry Potter and the Deathly Hallows Part 1. Dir. David Yates. Warner Bros. Pictures, 2011. Blue-ray.
Harry Potter and the Deathly Hallows Part 2. Dir. David Yates. Warner Bros. Pictures, 2011. Blue-ray.
The Lord of the Rings the Fellowship of the Ring. Dir. Peter Jackson. New Line Productions, 2001. DVD.
The Lord of the Rings the Two Towers. Dir. Peter Jackson. New Line Productions, 2002. DVD.
The Lord of the Rings the Return of the King. Dir. Peter Jackson. New Line Productions, 2003. DVD.
Harry Potter and the Chamber of Secrets. Dir. Chris Columbus. Warner Bros. Pictures, 2002. DVD.
Harry Potter and the Prisoner of Azkaban. Dir. Alfonso Cuaron. Warner Bros. Pictures, 2004. DVD.
Harry Potter and the Goblet of Fire. Dir. Mike Newell. Warner Bros. Pictures, 2005. DVD.
Harry Potter and the Order of the Phoenix. Dir. David Yates. Warner Bros. Pictures, 2007. DVD.
Harry Potter and the Half-Blood Prince. Dir. David Yates. Warner Bros. Pictures, 2009. DVD.
Harry Potter and the Deathly Hallows Part 1. Dir. David Yates. Warner Bros. Pictures, 2011. Blue-ray.
Harry Potter and the Deathly Hallows Part 2. Dir. David Yates. Warner Bros. Pictures, 2011. Blue-ray.
The Lord of the Rings the Fellowship of the Ring. Dir. Peter Jackson. New Line Productions, 2001. DVD.
The Lord of the Rings the Two Towers. Dir. Peter Jackson. New Line Productions, 2002. DVD.
The Lord of the Rings the Return of the King. Dir. Peter Jackson. New Line Productions, 2003. DVD.